A web site is like a book;
You cannot judge it by its cover.
However, unlike a book;
It will evolve over time.
As such, it comes with two costs.
The upfront cost to develop the site is just the first step.
The ongoing cost to maintain the site
depends on its underlying architecture.
With the right architecture, the ongoing cost is minimized.
With the wrong architecture, the ongoing cost can skyrocket, far beyond the
upfront cost. Often, the site must be completely redone, as in
A True Story.
We will design your web site the right way, the first time. We can
provide a professional and engaging layout (or provide your own
design), excellent exposure, and an architecture that allows it to
grow and change with your business. Following is some of what we offer:
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- Fundamental design criteria:
- Keep it simple
- Keep it responsive
- No unnecessary plugins
- Multi-browser support
- Dynamically generated pages
- Pages driven from:
- Backend database, or
- Flat files
- Consistency, ease of change via:
- Stylesheets
- Modular software design
- Configuration management
- Accomodate users with:
- Low resolution displays
- Low speed connections
- Exposure to search engines:
- The 'right' spider food
- Much more than 'meta tags'
- Photography, image processing
- Feature-based pricing:
- Pick the features you want
- No surprises
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As shown in Figs 2 and 3:
It can be dangerous to
judge a web site
by its cover.
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Fig 1 - One of our sites.
All pages are dynamically generated from a backend database,
with a consistent look and feel.
It has been extended and modified continuously with ease.
It also has excellent search engine exposure.
Fig 2 - A site we rescued.
Not designed by us. All pages were static, created as images.
Each modification was increasingly difficult, as was
maintaining site consistency. It
would have become completely unmanageable in a very short time.
It also had no exposure to search engines.
This site had to be completely redesigned and rebuilt.
Fig 3 - Our redesigned version.
All pages are dynamically generated, and can be
easily modified and extended while maintaining consistency.
It can readily be driven from a backend database,
and has excellent exposure.
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